Posted Thursday, Mar 26, 2026
Drive through just about any Vermont town lately—whether it’s Burlington, Mt Mansfield , or a backroad in the Northeast Kingdom and you’ll notice something: the Ford Bronco is everywhere. What started as a nostalgic relaunch has quickly turned into one of the most visible vehicle trends in the Green Mountain State.
Built for Vermont’s Terrain
Vermont isn’t an easy place to drive. Between muddy spring roads, snowy winters, steep mountain passes, and miles of unpaved Class 4 roads, drivers need something versatile. That’s exactly where the Bronco shines.
The modern Bronco was designed with off-road performance in mind, featuring standard 4-wheel drive and terrain management modes that let drivers adapt to snow, mud, sand, and rock.
That kind of capability isn’t just a bonus in Vermont—it’s a requirement.
A Perfect Match for Outdoor Culture
Vermont’s identity is deeply tied to outdoor recreation: skiing, hiking, camping, and exploring remote trails. The Bronco fits seamlessly into that lifestyle. Nostalgia Meets Modern Design.
The Bronco originally debuted in the 1960s and developed a cult following before being discontinued in 1996. Its return in 2021 reignited that enthusiasm, blending classic design with new tech and performance.
While Vermont has long been dominated by brands like Subaru and Toyota, Ford remains one of the top vehicle brands in the state by market share.
With the Bronco’s reintroduction, Ford gained a vehicle that directly appeals to Vermont drivers in a way few others do.